The fiercely independent and self-sufficient founder and artist behind this independent ceramics studio had been doing every single piece of her business by herself; from running the finances, crafting beautiful ceramics, social media marketing, order fulfillment, and even her own logo and graphic design.
But as business was picking up, and exciting new opportunities were rising, The Latch Key branding was ready for an update and the way forward was clear: draw inspiration from the ceramics themselves. From the shapes, to the colors and the type treatments, it was crucial to that both hand and earth were present, with a touch of the ethereal.
