This new mother-daughter store aims to bring the unique and eclectic items often found in hip, bustling city-centers to their historic small town. They work exclusively with local artists and makers, often providing them with their first in-store opportunity. Main Street Merchants lifts the community while breathing fresh life into a up-and-coming downtown.
The branding needed to be warm and inviting, striking the right balance between historic yet contemporary; familiar yet unexpected.
