Ford changed the world: it ushered in the Industrial Revolution, put mankind on wheels, and created the American middle class. But while its place in history is clear, for many, the future of the automotive icon, is not. Silicon Valley tech giants are entering the automotive space and changing the way investors, press, and consumers view transportation. Ford had something to prove: not only do they have a vision for the future. They have a plan.
Over the course of three days, Ford welcomed top-tier media and investors to The Miami Experience, a self-driving journey through the streets of downtown Miami. Working closely with the City of Miami and its key departments, Ford hosted the longest real-world driverless experience to date; not a short trip from point A to point B, and definitely not a closed test track. By providing a real-world, day-in-the-life experience through a vibrant city, attendees got a closer look at how driverless vehicles will work, previewed Ford’s new technology and services, and had in-depth and transparent discussions about Ford’s business plan with their most senior leaders.
CREATED FOR CIVIC ENTERTAINMENT GROUP
